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Thats the premier event; you win that, youre the best gymnast in the world, Dorfman said. Suni opened up in May about how difficult it was to wait for the Olympics when it was postponed due to the coronavirus pandemic. Pippen Jr. already has an endorsement deal with chicken fingers restaurant chain Raising Cane's. After the success she found in gymnastics, she took part in the famous tv reality show Dancing With the Stars. Biography and booking information for Sunisa Lee, 2020 Olympic Women's Gymnastics Gold Medalist. 1 high school prospect, shortstop Brady House, who was taken No. Lee's longtime coach Jess Graba and Auburn coach Jeff Graba are twin brothers. 2023 Leaders Group. Known for her skills at a very young age, Lee started competing in 2016 at the U.S. Classic. We want to hear from you! Sunisa Lee. Nude Selfies! She's a favorite to add another medal to her gold in the all-around and team silver during the uneven bars final on Sunday. Her mother's long-time partner John Lee bred her throughout her life as she keeps his surname. Legal Statement. Cookie Settings/Do Not Sell My Personal Information. She won three Olympic medals during her first-ever games at the 2020 Tokyo Olympics, clinching one gold, silver, and . All rights reserved. That means Suni will take home $60,000 from Tokyo. Team USA gymnast Sunisa Lee took home the gold medal in the women's all-around on Thursday, a victory that some marketers say could come with a seven-figure financial windfall for the 18-year-old. 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Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies. In the past few months, several players have become the highest paid at their respective positions and on top of that I think the leagues record-setting media rights deals this offseason show how strong the future of the NFL will be.. The U.S. Olympics Gymnastics Team Ranked by Height: Simone Biles, More, Streaking! Lees NIL earnings potential was already high before her star turn Thursday in Tokyo. 11 by the Washington Nationals. I want to be able to do everything. Now she actually gets that shot.. And now, Lee and Dressel are poised to cash in. Last week, Lee was moving into her college digs at Auburn. Also, Lee and her teammates competing in college could join Biles in an ad for Athleta and profit from it as long as it doesn't violate the confines of the trademark of their respective colleges. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. After Simone Biles won most of the events, she claimed first place in the uneven bars event. After Biles won the all-around gold medal in the 2016 Olympics one of four golds she took home that summer she reportedly earned more than $4 million in endorsement deals. Rick Burton, Syracuse University professor and former chief marketing officer of the USOPC, also puts Lees immediate earnings in the million dollar range. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. Sunisa is the only player from Auburn, whereas Bronny James tops the list with a valuation of $7.3 million. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. Deals Money Gifts Travel . Her sister Lees married name is Smith. Tony Gutierrez/Associated Press By Victor Mather April 15, 2022 The N.C.A.A. The agreement pays Allen, who was the No. Sunisa Suni Lee, often known as Suni Lee, is an artistic gymnast from the US. We had begun conversations during the Olympics, St. George told Sports Business Journal. After all, they always expected her to win some medals in Tokyo and believed she had the potential to compete for the all-around gold. Her graceful movements and incredible leaps were a sight to behold. If she does still opt to go to Auburn, INFLCR CEO Jim Cavale said the star will arrive with a massive head start in terms of social media endorsement deal opportunities in the NIL era. The agency also completed its first draft, which included former No. If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Follow him on Twitter @Tomas_Verde. (AP Photo/Gregory Bull)AP. By clicking Sign Up, you agree to our Terms and Conditions and that you have read our Privacy Policy. Now that the Hmong starlet has won two medals one gold for all-around and one silver with the rest of Team USA that prize money will also factor into her net worth. Back then, however, things were different. The latter is probably out of the question for Lee, since Auburn is an Under Armour program, but according to Dorfman, a number of options should be on the table for her, from performance-based products like Gatorade, to exercise equipment, to fashion brands or haircare and grooming products, like Dove or Revlon. Please note that this form cannot be used to reset your Google or Facebook password. What they have is a short runway to Paris, and they have so much momentum right now that it could be carried through the next three years to add value to them, says Lisa Delpy Neirotti, director of the sports management program at George Washington University. They both came at a perfect time, Delpy Neirotti says, adding, Its going to be advantageous for both of these stars in terms of commercial value., This is a BETA experience. If NIL rules hadnt changed, she would not be able to do any of the things we are talking about. That number. But this is a real performance success, somebody who has won gold, somebody who could be back in four years, a sport right now thats garnering incredible attention a lot of because of what happened with Simone Biles. You become the face of the sport, raking in sponsorship deals. And shell do so as one of the most marketable college athletes in the country. For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. 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Until then, and as Paris 2024 quickly approaches, the table is set for Lee and Dressel. Khristopher J. Brooks is a reporter for CBS MoneyWatch covering business, consumer and financial stories that range from economic inequality and housing issues to bankruptcies and the business of sports. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. "Supporting these athletes gives us a chance to connect with members in a new way, support students and rally behind many under-represented collegiate sports," Sam's Club chief merchant Megan Crozier said in a statement. Her phone practically melted from her notifications on social media from random well-wishers to actress Reese Witherspoon. Before she took home those accolades, Suni won big at the 2017 Pacific Rim Championships in Medelln, Colombia. No outlets have reported a figure for Suni, but judging by her past and present medal wins, it is clear that she has a sizable income through her sport. After her successful events in Tokyo, she took part in the famous Dancing With The Stars competition. The U.S. Olympic and Paralympic Committee puts a $37,500 sticker on a gold medal, which Lee will take home alongside $22,500 for the silver she helped Team USA earn in the team event and any other prize money she may earn for making the podium in the individual events. Sunisa Lee poses with her gold medal after winning the women's gymnastics all-around title at the Summer Olympics at Ariake Gymnastics Centre on Thursday in Tokyo. 'Let's talk 7 figures': How Olympic gold impacts Suni Lee's NIL Shes out of central casting. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. Full Spectrum Services LLP 2022 | All Rights Reserved. Powered and implemented by FactSet. Sunisa Lee, of United States, reacts as she poses for a picture after winning the gold medal in the artistic gymnastics women's all-around final at the 2020 Summer Olympics, Thursday, July 29, 2021, in Tokyo, Japan. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: After winning gold in Tokyo, Sunisa Suni Lee was moving into her college housing at Auburn. The gymnasts will continue to have a presence on TV and streaming services through collegiate conference networks, staying relevant with the viewers and brands, Thompson says. All these deals play out differently, but probably the biggest difference for this one is the record amount the team was willing to guarantee at signing and throughout the deal, Collins said. Its good for our program because, you know, it brings a lot of national recognition to us. You would think that all the sponsors would be jumping on her, Dorfman said. Though the amount is unclear, it appears those wins each come with prize money. Sunisa Lee competes on the vault during the women's U.S. Olympic Gymnastics Trials Sunday in St. Louis. That shes only 18 also means shell be 21 when the next Summer Olympics come around in 2024, leaving the possibility for her to defend her gold in Paris. When incoming freshmen are expected to report to their dorm rooms on The Plains on Aug. 11, Lee plans to be there. Speaking with NBC after winning gold in the 100-meter freestyle Wednesday, Dressel broke down in tears when the network videoconferenced his family into the broadcast. She took home one gold and three silver medals at the junior-level competition. Auburn's Sunisa Lee is at the top of her game in the gymnastics world, but that doesn't just go for performance.. A new ranking by On3 detailed the top 10 highest-paid women athletes by NIL in the college landscape, and Lee clocked in at No. Among the sponsorships Biles earned five years ago were deals with Hersheys, Kelloggs and Nike. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. Hotel + Car/Transfers. Send us a tip using our anonymous form. Gymnast earning up to $2m-a-year from endorsements and posting sexy Use of and/or registration on any portion of this site constitutes acceptance of our User Agreement, Privacy Policy and Cookie Statement, and Your Privacy Choices and Rights (each updated 1/26/2023). Sunisa Lee's life changed the second she placed a gold medal around her neck. For Sunisa "Suni" Lee and Caeleb Dressel, two of the Tokyo Olympics' breakout stars, the road to Paris 2024 is paved with riches.