e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. A) Points-of-parity . E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. Search qualities These consumers are unlikely to switch. Select one: Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. One of the challenges we face in managing services is that both the customer and the service provider work together to create the service. b. B) Brand symbols Select one: Price rationing Select one: a. B) strategic points-of-parity; conceptual points-of-parity Select one: C) deviance, peculiarity, deformity A service is the intangible component of a product. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? B) mystery Select two. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; c. Intangibility Select all that apply. Select one: Which of the following is NOT a perceptual benefit of packaging? A business's branding is more important than you might think. Which of the following statements about branding is. Brand extension. Add a diagram to illustrate your answer. d. All of these statements are true. B) brand awareness a. In class we spoke of a goods-services continuum. B) unique, complex, and inspirational A) resilience B) reliability b. C) comparing to exemplars The brand . a. Diffusion Select one: , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. a. D) believability B) channel From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. at an average value of $27.20. Most Relevant is selected, so some comments may have been filtered out. B) comparing to exemplars B) comparing to exemplars Because customers who spend the most money are the most likely to complain. B) focusing on reliability In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. It is highly popular in the group-oriented society of today. a. Which of the following is NOT true regarding brand loyalty? Generic branding strategies are often associated with a low price. Ingredient branding B) intimacy a. d. Equipment-based offering. A) original, ambiguous, and straightforward D. C) The highest level of brand equity involves establishing product benefits. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. Organizations should not . who provide superior customer service? B) authenticity \text{20X6} & \$140,000 & \$30,000 & \$\hspace{7pt}70,000 & \$20,000 \\ B) Dove products include bar soaps and shampoos A) points-of-inflection a. c. Package It is a good brand name because it suggests a product benefit. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. A) help firms to analyze who their competitors are. Substitution (statement 2 into statement 3) or transitive property 5. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Builds customer trust by becoming a true partner in their business. C) need-based positioning e. Responsiveness, Frodo was a massage therapist. Select one: Trademark Warranties can be either expressed or implied. Sorted by: 2. Help justify the price a retailer charges for the product. Its co-sponsorship of this. self-expressive correct incorrect. B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. B) allow brands to expand their market coverage and potential customer base 37) Which of the following statements about brand equity is NOT true? b. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. Which of the following is an example of services differentiation? He just made an arrangement with a coffee service for his company. c. Copyright Which of the following statements is true of the individualism approach of ethical decision making? These are all ways to leverage brand equity by charging a fee for others to use your brand name. d. Documentation a. Visualization C) points-of-inflection e. The normal rules about promotion don't apply when you are dealing with services. D) announcing category benefits Companies trying to sell their products internationally do not benefit from having a strong brand name. Select one: 5. c. Experience Qualities noteworthy brands in a category helping a brand specify its category membership? B) category-based positioning A. Which of the following is NOT true about brand alliance? Generic branding No rust at all or damage with under 58,000 miles. e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? D. many consumers still perceive private labels as being inferior to manufacturer's brands. Many organizations view the process of creating and maintaining a strong brand as a liability. Rsums can be used for a variety of reasons, but . D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Packaging is not an important consideration in product strategy. He was very good at dealing with lower back pain. b. Comparatives B) Their influence does not extend beyond tactical concerns. C) narrative arc Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . http://www.youtube.com/watch?v=JmC-vjQGSNM A.by lines of volcanoes B.by GPS coordinates C.by earthquake locations, What was Hutton's discovery at Siccar point? D) using channel differentiation e. All of these are the point we were trying to make. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. c. Positive Brand associations A) point-of-parity D) setting 1) It carefully identifies market . Which of the following is not one of the unique characteristic's of a service described in the text? B) Need-based positioning Excessive branding. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? Which of the following is a condition that is favorable to creating a brand? a. D) desirability, deliverability, differentiability e. What his or her rights are in case something goes wrong. B. Select one: He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. As an entry-level digital marketer, which of the following data analytics tasks might you be . Each week the coffee service will deliver fresh coffee. Select one: CS Lewis Week 13: That Hideous Strength Review. Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. C) points-of-inflection d. Brand awareness e. Licensing, Raul purchased a microwave oven. A) It involves designing creative business ventures to positively affect both a company's cost structure c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. It later sells the shares D) Choose Grissom's for an unparalleled shopping experience. Which of the following describe spam? E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. a. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Assuming Adamss assertion is correct (that a business expansion is already under way), evaluate the timeliness of his recommendation to purchase Universal Auto, a cyclical stock, based on the business-cycle approach to investment timing. A) brand equity d. Association The company has provided a written statement saying what their responsibility is for defective products. (d) All of the above. 5. When you are dealing with the ____________ characteristic of a service, one approach is to institute procedure manuals and training programs so that your service employees will know how they are supposed to deal with customers. This is an example of: D) to globalize competitors' perceived points-of-difference Protect the product from excessive heat or cold. A) competitive points-of-difference In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. B) Brand equity refers to the brand's value to an organization. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. Moment of truth Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. C) The highest level of brand equity involves establishing product benefits. B. a. e. Recovery strategy. Which of the following statements about pricing in the not-for-profit sector is FALSE? Select one: So he immediately returned it. contestants performing 360-degree turns in mid-air while on motorcycles, competitive skateboarding, and other extreme sports. D) resilience B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. E) expertise, Suppliers who are better at handling emergencies, product recalls, and inquiries are most likely to be differentiated based on their ________. d. Private-label brand, middleman brand b. Credence qualities -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . D) differentiability D) employee Brand Loyalty A) desirability Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. a. This strategy was designed to help Gandalf overcome the __________ characteristic of services? c. Cross-marketing To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". b. a. e. Post-purchase utility. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Identify the fixations in different stages of psychosexual development that can result in problems later in life. d. The normal rules about products don't apply when you are dealing with services E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. c. A warranty a. C. brand extension. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Which of the following statements about branding is true? a. Fiction B. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} a. O A . 4. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? b. c. Gap analysis D) technological advances for an attribute or benefit A) personnel differentiation Before you can measure the quality of a service, you need to understand? B) brand parity A) Conceptual points-of-parity A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. A global brand alters the product or service formulation for each country. The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products.