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2004 Prentice Hall 6-2 Chapter Objectives_1 Understand the motivation for international trade Summarize and discuss the differences among the classical country-based theories of international trade Use the modern firm-based theories of international trade to describe global strategies adopted by businesses Samsung also used to be a new entrant. Global rivalry is a key element in international business (IB). The Diamond as a System. People or entities trade because they believe that they benefit from the exchange. Nearly every country, at one point or another, has implemented some form of protectionist policy to guard key industries in its economy. Each group should select a different industry. Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. In all these factors, a methodical study and timed developmental steps are essential. China in Africa: Developing Ties, BBC News, November 26, 2007, accessed December 20, 2010, Chapter 1: Introduction to International Marketing, 1.3 The Motivation for International Marketing, Chapter 2: International Business and Trade, 2.2 International Economic Cooperation among Nations, 2.5 The United Nations and the Impact on Trade, Chapter 3: Social and Cultural Environment, 3.1 Factors Shaping the Global Marketing Environment, Chapter 4: The Economic and Political Environment, Chapter 5: Economic Development in the World, 6.2 Global Market Opportunity Assessment - PESTEL Analysis, 6.3 Global Market Opportunity Assessment - CAGE Analysis, 6.4 Global Market Opportunity Assessment - Scenario Planning and Analysis, 6.7 Using Demographics to Guide Global Marketing Strategy, 9.4 Determinants of Global Brand Structure, Chapter 10: Global Channels and Supply Chains, 12.4 Currency Fluctuations and Global Pricing, Chapter 13: The International Marketing Plan, 13.2 Writing the International Marketing Plan, Core Principles of International Marketing, http://online.wsj.com/article/SB10001424052748704804204575069511746613890.html, http://www.thenation.com/article/why-africa-still-poor?page=0,1, http://www.foreignaffairs.com/articles/65916/deborah-brautigam/africa%E2%80%99s-eastern-promise, http://articles.cnn.com/2010-10-15/world/china.africa.trade_1_china-and-africa-link-trade-largest-trade-partner?_s=PM:WORLD, http://www.chinadaily.com.cn/china/2009-02/11/content_7467460.htm, http://www.ccs.org.za/wp-content/uploads/2010/03/ENGLISH-Evaluating-Chinas-FOCAC-commitments-to-Africa-2010.pdf, http://www.unctad.org/Templates/Webflyer.asp?docID=8172&intItemID=3971&lang=1, http://news.bbc.co.uk/2/hi/africa/7086777.stm, http://news.bbc.co.uk/2/hi/business/6120500.stm, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, Around 5,200 years ago, Uruk, in southern Mesopotamia, was probably the first city the world had ever seen, housing more than 50,000 people within its six miles of wall. Martin Meredith, The Fate of Africa (New York: Public Affairs, 2005). United Nations Conference on Trade and Development, Foreign Direct Investment in Africa Remains Buoyant, Sustained by Interest in Natural Resources, press release, September 29, 2005, accessed December 20, 2010, http://news.bbc.co.uk/2/hi/africa/7086777.stm. Porters theory stated that a nations competitiveness in an industry depends on the capacity of the industry to innovate and upgrade. Why Protectionism considered as barrier in International Trade? The difference between these two theories is subtle. In practice, governments and companies use a combination of these theories to both interpret trends and develop strategy. The barriers to entry that corporations may seek to optimize include: Saylor Academy 2010-2023 except as otherwise noted. United Nations Conference on Trade and Development, Asian Foreign Direct Investment in Africa: United Nations Report Points to a New Era of Cooperation among Developing Countries, press release, March 27, 2007, accessed December 20, 2010. In Ghana, a Chinese government loan will be repaid in cocoa beans.8. When they explore exporting, the companies often find that markets that look similar to their domestic one, in terms of customer preferences, offer the most potential for success. Even though research and development is typically associated with the first or new product stage and therefore completed in the home country, these developing or emerging-market countries, such as India and China, offer both highly skilled labor and new research facilities at a substantial cost advantage for global firms. For example, Japan exports Toyota vehicles to Germany and imports Mercedes-Benz automobiles from Germany. France, the Netherlands, Portugal, and Spain were also successful in building large colonial empires that generated extensive wealth for their governing nations. In contrast to classical, country-based trade theories, the category of modern, firm-based theories emerged after World War II and was developed in large part by business school professors, not economists. Their theory focused on MNCs and their efforts to gain a competitive advantage against other global firms in their industry. Thebarriers to entryrefer to the obstacles a new firm may face when trying to enter into an industry or new market. China: Trade with Africa on Track to New Record, CNN, October 15, 2010, accessed April 23, 2011, http://articles.cnn.com/2010-10-15/world/china.africa.trade_1_china-and-africa-link-trade-largest-trade-partner?_s=PM:WORLD. The ability to forge a government-level partnership has enabled Chinese businesses to have long-term investment perspectives in the region. Unlike the country-based theories, firm-based theories incorporate other product and service factors, including brand and customer loyalty, technology, and quality, into the understanding of trade flows. To better understand how modern global trade has evolved, its important to understand how countries traded with one another historically. By having both Miranda and her assistant concentrate on their respective tasks, their overall productivity as a team is higher. What is the Binocular Rivalry - the cognitive phenomenon Absolute advantage They introduced economies of scale, product specialization and technology as new aspects for the basis of trade. Anarchism Pluralism refers to a political philosophy which asserts that: both public and private groups are important in a well-functioning political system. In other words, if people in other countries buy more from you (exports) than they sell to you (imports), then they have to pay you the difference in gold and silver. Over time, economists have developed theories to explain the mechanisms of global trade. Countries such as Japan, China, Singapore, Taiwan, and even Germany still favor exports and discourage imports through a form of neo-mercantilism in which the countries promote a combination of protectionist policies and restrictions and domestic-industry subsidies. The threat of new entrants is low. What is the historical significance of mercantilism for international trade patterns? Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. Deborah Brautigam, Africas Eastern Promise: What the West Can Learn from Chinese Investment in Africa, Foreign Affairs, January 5, 2010, accessed December 20, 2010, http://www.foreignaffairs.com/articles/65916/deborah-brautigam/africa%E2%80%99s-eastern-promise. . The challenge to the absolute advantage theory was that some countries may be better at producing both goods and, therefore, have an advantage inmanyareas. The British colonial empire was one of the more successful examples; it sought to increase its wealth by using raw materials from places ranging from what are now the Americas and India. Andrew Rice, Why Is Africa Still Poor?, The Nation, October 24, 2005, accessed December 20, 2010, http://www.thenation.com/article/why-africa-still-poor?page=0,1. A few African countries have attracted the bulk of Chinas FDI in Africa: Sudan is the largest recipient (and the 9th largest recipient of Chinese FDI worldwide), followed by Algeria (18th) and Zambia (19th).9, Observers note that African governments can learn from the development history of China and many Asian countries, which now enjoy high economic growth and upgraded industrial activity. In this firm-based theory, Linder suggested that companies first produce for domestic consumption. Computational Evidence for a rivalry hierarchy in vision Wilson, PNAS (2003), Vol 100 (24), 14499-14503. Identify the strategies used by companies in other strategic groups. It also has extensive access to capital. Linders country similarity theory then states that most trade in manufactured goods will be between countries with similar per capita incomes, and intraindustry trade will be common. Comparative advantage focuses on the relative productivity differences, whereas absolute advantage looks at the absolute productivity. Trade is the concept of exchanging goods and services between two people or entities. But supporting such protectionist policies comes at a cost, like high taxes and other such disadvantages. Recent versions have been edited by scholars and economists. Summit Shows Chinas Africa Clout, BBC News, November 6, 2006, accessed December 20, 2010. The British colonial empire was one of the more successful examples; it sought to increase its wealth by using raw materials from places ranging from what are now the Americas and India. 100% Success rate. In subsequent years, economists have noted historically at that point in time, labor in the United States was both available in steady supply and more productive than in many other countries; hence it made sense to export labor-intensive goods. By working together with these firms the car industry can enhance its national competitive advantage. Some of the ways are by ownership or patenting of rational property rights, channeling money into research and development, the exceptional procedure of the experience curve and development of their business to international business or economics. Product begins to be imported in the innovative country. The 1500s marked the rise of new nation-states, whose rulers wanted to strengthen their nations by building larger armies and national institutions. Free-trade advocates highlight how free trade benefits all members of the global community, while mercantilisms protectionist policies only benefit select industries, at the expense of both consumers and other companies, within and outside of the industry. Rather, the state of competition in an industry depends on five basic forces: threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and existing industry rivalry. Why Africa Is Poor: Ghana Beats Up on Its Biggest Foreign Investors, Wall Street Journal, February 18, 2010, accessed February 16, 2011, http://online.wsj.com/article/SB10001424052748704804204575069511746613890.html. This is comparative advantage. Global Strategic Rivalry Theory Global strategic rivalry theory emerged in the 1980s and was based on the work of economists Paul Krugman and Kelvin Lancaster. Countries such as Japan, China, Singapore, Taiwan, and even Germany still favor exports and discourage imports through a form of neo-mercantilism in which the countries promote a combination of protectionist policies and restrictions and domestic-industry subsidies. Raymond Vernon, a Harvard Business School professor, developed theproduct life cycle theoryin the 1960s. In this firm-based theory, Linder suggested that companies first produce for domestic consumption. Ricardo reasoned that even if Country A had the absolute advantage in the production of both products, specialization and trade could still occur between two countries. In 1776, Adam Smith questioned the leading mercantile theory of the time in The Wealth of Nations.Adam Smith, An Inquiry into the Nature and Causes of the Wealth of Nations (London: W. Strahan and T. Cadell, 1776). Similarly, if Country B was better at producing another good, it could focus on specialization as well. Example Boeing is the most successful aircraft manufacturing because it does a vast amount of study for its competitors by its R&D department. You'll also find short examples of applying each of the Forces separately in the sections above. The focus was on how multinational firms sought to gain a competitive advantage in the global marketplace. In more recent centuries, economists have focused on trying to understand and explain these trade patterns. Although mercantilism is one of the oldest trade theories, it remains part of modern thinking. These firms themselves have a global competitive advantage. For example, the below Venn diagram shows the tension for Apple, Inc. The objective of each country was to have atrade surplus, or a situation where the value of exports are greater than the value of imports, and to avoid atrade deficit, or a situation where the value of imports is greater than the value of exports. They may need or want the goods or services. These advantages in the factors of production have helped the United States become the largest and richest economy in the world. Shantanu Jadhav Computational Neurobiology UCSD. The Export-Import Bank of China (Ex-Im Bank of China) has funded and has provided these loans at market rates, rather than as foreign aid. As an example, the airline industry has fierce competition among the two producers, Airbus and Boeing. This page titled 2.2: What Is International Trade Theory? By having both Miranda and her assistant concentrate on their respective tasks, their overall productivity as a team is higher. For every hour Miranda decides to type instead of do legal work, she would be giving up $460 in income. The main historical theories are called classical and are from the perspective of a country, or country-based. Nations expanded their wealth by using their colonies around the world in an effort to control more trade and amass more riches. Around 5,200 years ago, Uruk, in southern Mesopotamia, was probably the first city the world had ever seen, housing more than 50,000 people within its six miles of wall. Product Life Cycle Theory. Source: China in Africa: Developing Ties, BBC News, last updated November 26, 2007, accessed June 3, 2011,http://news.bbc.co.uk/2/hi/africa/7086777.stm. Outline :. While at the surface, this many sound very simple, there is a great deal of theory, policy, and business strategy that constitutes international trade. The best recent historical example of this effect was Germany's turn of the century drive to build a fleet capable of challenging Great Britain's. In this case, a single German policy choice ended an Anglo-French enmity that had lasted over 800 years and turned the British Empire's full attention to the German threat. Example Unique formula of Coca-cola, It is the procedure of gaining a competitive advantage by R&D systems. United Nations Conference on Trade and Development, Foreign Direct Investment in Africa Remains Buoyant, Sustained by Interest in Natural Resources, press release, September 29, 2005, accessed December 20, 2010. Example: In Germany, there are no speed limits on many stretches. Furthermore, the benefit to local workers may be diminished as Chinese companies bring in some of their own workers, keeping local wages and working standards low. Determine which international trade theory is most relevant today and how it continues to evolve. It raises the chance of a major, "systemic" war that could have . Then the bargaining power of buyers is weak. Firm Strategy and Rivalry is the competition in the home market that drives innovation and quality. Chinas success in Africa is due in large part to the local political environment in each country, where either one or a small handful of leaders often control the power and decision making. Import restrictions lead to higher prices for consumers, who pay more for foreign-made goods or services. So Germanautomakers such as Daimler-Benz, Porsche, and BMW have chosen to compete on thebasis of quality and high performance that can withstand the stresses of high speeddriving. His theory focused on explaining why some nations are more competitive in certain industries. Nations expanded their wealth by using their colonies around the world in an effort to control more trade and amass more riches. When you tap into an international market, it helps to offset any losses that you might suffer during an economic downturn on the domestic front. Their theory focused on MNCs and their efforts to gain a competitive advantage against other global firms in their industry.