Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Weve been in partnership with them for over 10 years now. Atlanta, GA 30338 "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Its a fantastic organization that weve enjoyed immensely being part of. "Like I said, I was very fortunate to have had already developed relationships with our franchise community prior to becoming CEO. It is for information purposes only. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Tropical Smoothie Cafe has deals in place . Are there misconceptions about smoothies you want cleared up? We set company-wide strategic imperatives around these issues immediately.". He is a general assignment reporter and has covered a range . F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. *$1,009,803 System Wide Average Net Revenues. For me, its about really making sure that those DMAs [distinct market areas] or those different cities are all well represented and well connected so that our brand can compete in those different cities. Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. The offering is by prospectus only. Start Now! 13, 2021, 08:36 AM. Those franchisees are serving our guests on the front lines I can't run this business without their candid feedback.". I was originally a quarterback in high school and had my heart set on the same position for college. Tropical Smoothie Cafe. It hopes to keep all its new customers. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Beyond just smoothies, we serve better-for-you . Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. This is a BETA experience. Complete the form or call. My mentality and passion for what I do has remained consistent at every stage of my career, carrying over to when I first started with Tropical Smoothie Cafe in 2010, as the brands first vice president of franchise development. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Tropical Smoothie Cafe's Profile, Revenue and Employees. And thats like: Whos the bad kid in the family! Weve got everything right from Island Green Detox, with zero sugar, and ginger, and everything. ATLANTA, July 13, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a . We must be able to service the guests who want to be on demand.. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. And so thats one of my favorites. ATLANTA, Nov. 10, 2021 /PRNewswire/ -- Tropical Smoothie Cafe, the fast-growing national franchise brand known for its better-for-you smoothies and food with a tropical . For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. NET WORTH * LIQUID CAPITAL/CASH . If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. *$1,009,803 System Wide Average Net Revenues. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. Such filing does not constitute approval by the Department of Law. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. As CEO, Watsons goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. The success of our brand is about the talent and drive of our talented executives and Support Center team. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Theyre not just a snack day part, etc. Here's how CEO Charles Watson did it. Your results may differ. menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. My predecessor did a great job, so most of the hesitancy candidly was, "will this guy be as good, will we have the same amount of success?" The offering is by prospectus only. While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. Well, Tropical Smoothie Cafe, we've got 850 locations in 44 states. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Its doing more than just being in business to sell food and smoothies. When Charles Watson became the new Tropical Smoothie Cafe CEO in 2019, . And was one in place already? CHARLES WATSON: Sure, absolutely. . Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . We really call Tropical Smoothie Cafe a street corner business. 2~10() . What sets your smoothies apart from smoothies from competitors? I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. And its the high quality food. Passion is key in everything. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. What was your plan for the first 90 days? Such filing does not constitute approval by the Department of Law. And those are the most important things that I do.. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. See where were looking to grow to meet the incredible demand. As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. NET WORTH * LIQUID CAPITAL/CASH . Call now and speak to a franchise development leader. But its the freshness. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. 770-580-2333 However, I ended up a punter at Cornell. And provide technology.. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Youre asking me to pick which kid I like the best. Because we want to help with your meal and your food, etc. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. Skip to main content Call now and speak to a franchise development leader. It is the food. And so I think were right on pace. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. I was 11 years old when I got my first job washing dishes at my fathers restaurant. As a brand, we strive for excellence in service and creating a culture of hospitality for our business no matter which location you visit, and this year we're prioritizing them even further by enhancing pillars of our hospitality-centric culture and the technology we use to create convenience for our guests in order to reinforce our position as the leader in our segment. How do you feel about franchise advisory councils? The best smoothie in terms of sales actually going on right now is our Mango Berry Cosmo. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Unresolved: Release in which this issue/RFE will be addressed. New York State Disclaimer: This advertisement is not an offering. There are currently 913 franchised locations and 1 company-owned restaurant. Mark serves on the board of the Institute of Certified Franchise Executives. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. *. 770-580-2333, Bold Women in the C-Suite: Cheryl Fletcher, Connect with People Who Have More Experience: Interview with Charles Watson, CEO of Tropical Smoothie Cafe, Tropical Smoothie Cafe Celebrates Spring With The Return Of Superfruit Smoothies. What are some of your interests outside of work? And they want what they want when they want it, and thats usually right now. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. These early experiences in the workforce are what ignited my entrepreneurial spirit. You may opt-out by. So we managed to get through that. . I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Occhiogrosso: What is the mission and goal of the company over the next few years? There is no assurance that you will do as well. *$1,009,803 System Wide Average Net Revenues. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. In my experience, making franchisee success and profitability the priority is the key to the longevity of any franchised brand. A minimum net worth of $350,000, which includes $125,000 in liquid assets; Investment and Fee Structure: Start-up fees: A new Cafe investment is between $198,500 and $543,500. Franchising offers multiple benefits to a business as a whole. I would say that understanding the viewpoints and drivers of the different stakeholders I was serving was important. I have a little bit sweeter palate. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. I worked for my father throughout my teenage years, and those years were my first taste of what the industry was all about. Other common Tropical Smoothie Cafe email . Were working on it. We figured a good person to ask might be the CEO of Tropical Smoothie Cafe, Charles Watson. I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years, said Watson. Chief Executive Officer @ Tropical Smoothie Cafe; . In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. cincinnati fence company llc SERVICE. See where were looking to grow to meet the incredible demand. Watson: "I'm a huge advocate for franchise advisory councils, specifically when nearly 60% of all franchise agreements at Tropical Smoothie Cafe come from existing franchisees. I may have been, in fact, the person responsible for awarding them a franchise! Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Vice President Franchise Development. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. Thats our limited-time offer. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. Charles Watson, CEO Corporate Address . How are we purpose-driven? And were rolling that out under our tagline of Inspire Better. So I actually see myself very much like our consumer who wants to make better choices, but you know what? So just one shy of 100. The chain plans on opening an astonishing 200 locations this year alone, which will mean it's opening its 1000th restaurant. Watson:"We were in a good place! Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. The initial investment ranges from $246,500 to $580,500. For me, my entrepreneurial passion really came from my parents. And we actually drove our comparative sales versus 2019 by 7.5%. This information appears in Item 19 of our Franchise Disclosure Document. Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Successfully taking the reins on an existing franchise company can be a daunting task, but in the case of Charles Watson, he continues, as their franchise website claims, to create waves for a brand that started on the beach. So theres a lot of involvement. Since that time, he has led the company on its quest towards $1billion in sales by 2023. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Call now and speak to a franchise development leader. Sure. When our franchisees are successful, the brand is successful. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. I lean into that so that our employees can feel good about what they do.. Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Mark serves on the board of the Institute of Certified Franchise Executives. Beyond that, we need to provide training. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. in December 2018. Show all. . We set company-wide strategic imperatives around these issues immediately.". We're a healthier, quick . 185 Industrial Pkwy, Site H. Branchburg. 1117 Perimeter Center West, Suite W200 1117 Perimeter Center West, Suite W200 He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Always number one, what I am focused on, is unit-level economics for our Franchise Owners. Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. 770-580-2333, Tropical Smoothie Cafe Achieves New Milestones in 2022, These Will Be The 10 Fastest-Growing Restaurant Chains In 2023, Tropical Smoothie Cafe Propels Franchise Momentum in Q3. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles aggressive goal to hit 1,500 locations by the end of 2024. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Were any of the franchisees reluctant to follow the system or embrace a new direction? Call now and speak to a franchise development leader. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And drive their economic engine. Some of our franchisees had the idea to donate smoothies to first responders and hospital workers in Atlanta. Youre paying for a premium product. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. All of this information may look daunting, yet . I joined Tropical Smoothie Cafe in 2010 as the Vice President of Franchise Development and, in 2016, became the Chief Development Officer, where I was responsible for all aspects of the development of the brand. Occhiogrosso: What challenges, if any, did you face in getting "buy-in" from the existing franchise community once you became CEO? John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. With 2011 winding down, how are you leveraging people, budgets, brands, and resources to meet development goals? This process only helps our individual franchisees and their bottom line, respectively.". Then we determined two focus areas, giving back to the community and prioritizing support for our franchisees. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. And theyre in their communities. How do you see the company moving forward? Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets.
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